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By Benjamin Stein
On 04, Jan 2015 | No Comments | In Animation Digital Experiential | By Benjamin Stein
Samsung :: CenterStage :: Cinder Retail Interactive Experience
CenterStage, a hulking six-by-eleven foot wall with nine screens, displays over 50 of Samsung’s products in their actual size. Shoppers can experiment with the appliances using the touch screen technology; they can zoom in on features, open up a refrigerators and microwaves, tweak their colors, and even place them down in a fabricated kitchen.
Twenty-five Barbarian staffers were devoted to the project, which took eight months to complete. Method Studios, a New York-based special effects and CG animation house, also provided captivating feature animations for the installation at a canvas size of over 7000 pixels.
I was the lead producer from scoping the original SOW through installation at Best Buy.
Production included:
- Research and Development
- UX Discovery & Wireframes
- Interface Design
- Cinder Development
- Django CMS Development
- CG Animation of 24 X 15 Second Features
Client: Samsung
Agency: Cheil & The Barbarian Group
Role: Executive Producer
Press: AdAge Article