Samsung :: CenterStage :: Cinder Retail Interactive Experience

CenterStage, a hulking six-by-eleven foot wall with nine screens, displays over 50 of Samsung’s products in their actual size. Shoppers can experiment with the appliances using the touch screen technology; they can zoom in on features, open up a refrigerators and microwaves, tweak their colors, and even place them down in a fabricated kitchen.

Twenty-five Barbarian staffers were devoted to the project, which took eight months to complete. Method Studios, a New York-based special effects and CG animation house, also provided captivating feature animations for the installation at a canvas size of over 7000 pixels.

I was the lead producer from scoping the original SOW through installation at Best Buy.

Production included:

• Research and Development
• UX Discovery & Wireframes
• Interface Design 
• Cinder Development 
• Django CMS Development 
• CG Animation of 24 X 15 Second Features 

Client: Samsung

Agency: Cheil & The Barbarian Group

Role: Executive Producer

Press: AdAge Article