HP @ SXSW :: Facebook Tabs & Event

For SXSW 2011 HP took over a parking lot, installed fake grass, and launched a mobile park.

HP’s Mobile Park was a place to grab a beer, play some cornhole or hob nob with bloggers and influencers.

The campaign included a Facebook build which imported Tumblr updates, housed bios about the mobile park influencer tenants and showed people how to get there.

I produced the Facebook tabs, coordinating a mutliple agency team and produced at the event on the ground.

Client: HP

Agency: Porter Novelli

Link: Porter Novelli blog post