GE CSX Music Video

The Barbarian Group and GE collaborated with Reuben Wu of rock band Ladytron to produce “Over 20,000 Containers, 2,000 Routes”. The video artistically demonstrates the complexity involved in the tightly-orchestrated intermodal process that is required to move goods across the country. The audio includes organic terminal sounds (captured by Wu onsite) and original instrumentation with cinematic views of key moments in the intermodal process.

Client: GE

Agency: The Barbarian Group

Role: Executive Producer